Boost your audience by writing a series of articles, and allowing other publishers to distribute your articles to their mailing lists.
You probably already know about article marketing, because many authors use it to build their audience on the web.
An author writes an article, and then allows other webmasters to publish it for free on their sites. In return the author is promoted in a credit box at the end of the article.
This page describes how to do this same kind of article marketing in email.
How It Works
You can syndicate your article series in email with three steps.
First, you write a series of articles that will build your reputation in your market, and drive traffic to your site. Then, you upload your article series in to your Ezine-Engine account. Finally, you allow other Ezine-Engine users to distribute your article series to their mailing lists.
At the bottom of every one of your articles is your credit box, which includes a paragraph about you, and a link back to your site.
Thus, you are introduced to a much wider audience than you could build on your own.
Partner Publishers Get Easy Autoresponders
You get a larger audience, and the publishers you are partnering with get a really easy way to build their own lists.
Let's look at an example.
Let's say I have a site about fishing, and I want to build a mailing list for my site, so I can send the subscribers income producing offers.
I could write 50 new fishing articles, and use them to build an autoresponder series. Phew, that's kind of a lot of work.
It would be much easier for me to click a few buttons, and load all your articles in to my autoresponder, right?
That is, as a partner publisher, I have an incentive to distribute your articles, which will promote your site.
Let's say I use your articles, and let's see what happens next.
Personalizing The Article Series
Ok, I've used my Ezine-Engine account to load all your articles in to my autoresponder series.
It's my mailing list, my readers, and you are the guest author.
Now I'll use my Ezine-Engine account to customize the autoresponder series so it's entirely clear to my readers the messages are coming from me.
I'll upload my own header and footer to be placed at the top and bottom of every message. Then I might go in and add some of my own content above and below your article in individual messages. Perhaps I wish to promote a different fishing offer in each message. One of your articles appears in the center of each mailing, with a link back to your site. Now I put a subscribe form on my site, and I'm ready to start building my list.
The whole process of building an autoresponder series with 50 different mailings has taken me less than an hour.
Mailing My List
Your guest author articles are the bait I'll use to build my list.
And once I have a list, I can mail my list any time with my Ezine-Engine account.
Point being, I'm not limited to delivering guest author content.
The guest author content just makes it easy for me to create an automated mechanism that will serve my readers when I'm busy elsewhere, and don't have anything to mail my list.
Exponential Audience Growth
The point of article marketing, whether on the web or in email, is to achieve exponential audience growth by leveraging the existing reader base of other publishers.
In other words, if you can get 100 other publishers to distribute your articles, you can reach far more people than you ever could on your own.
Your Ezine-Engine account is a free tool that makes it easy for you to:
Syndicate your article series with other publishers... Perhaps publish their article series too... Manage the subscriptions and deliver all the messages.
When you're ready to get serious about building your lists, and automating your email operations, give it a try.
